They strive to make the packaging and images appealing, even though the phrase “don’t judge a book by its cover” has been around long before the advent of cyber-space. Remember that with SME, you have a company committed to screening out many of those inferior items that end up collecting dust in your drawer or basement.
There are a number of dealers that want to carry everything and they say they are selective only because they want to purchase every new item, but they are financially unable to. We can’t help but be amused at such companies that claim they are selective, and yet seventy percent of the products on their “hot and new” lists are items that we cannot sell out of respect to you, our clients.
Nobody bats a thousand, but as our loyal clients tell us again and again, “I always have confidence when I purchase from Stevens Magic because you guys only carry the best.” Carrying the best has costs…it means sometimes that there are items that become available that other dealers post immediately, but we don’t because we want to preview that item first. In most cases, the odds are in our favor (just like in Vegas) that those new items should not go on our site at all.