Personally Speaking – Mar05 – Part 3





This independent group (the magic group) represents some of the most successful operators in this business and each year we all get together in Las Vegas for our Halloween Pre-show. It is here that secrets are shared between other shops on how to run a successful magic and Halloween operation.

Magic and costume shops from all over N. America show up for the Joe Stevens Las Vegas Halloween Seminar. Can you spot Jim and Judy Berg, Vic and Wendy Cao, and Herb Easley? They and many other magic store owners were there.

We also had our Joe Stevens (Stevens Magic) Halloween & Magic Wholesale Show in Las Vegas, February 6 – 10 and were honored to have a record-breaking number of 250 registrants attend.

It’s a dynamic program and a lot of fun as we all share the passion for magic and work hard to help each other maximize sales in both magic and Halloween too.

Wigs and masks galore at the Franco Exhibit!

We look forward to interviewing Howard Beige soon as the VP of Sales for Rubies who has some very interesting facts about the growth of the season and shed the light on other areas of interest.

Howard Beige, the VP of Sales for Rubies Costume Company shines some light on the coming year’s trends and gossip.

If you have a magic shop or are considering opening a magic shop give us a call – we would love to have you in our select group.

More news and updates to come… I feel like a traveling carnival the past three months with so many travels. It will be nice to be home for a while.

Watch for the arrows!

Joe Stevens – Stevens Magic