Personally Speaking – May05 – Part 6





In addition to his love of performing, Craig is a skilled carpenter and manufacture; many of the items manufactured by SME are done under the watchful eye and authorization of Craig Cole. He controls every aspect from start to finish, procurement to quality control. Craig has been able to merge his two loves, magic and craftsmanship and in doing so, has produced some beautiful magic apparatus.

Another challenge Criag rises too is being responsible for drafting the layout and room coordination for the World Magic Seminar. His attention to detail (and finite sketches and floor plans), have allowed smooth and fluid operations for all the dealers who attend this fantastic event. Anyone who has served as a dealer chairman realizes how difficult the task of making everyone happy can be – yet Craig has been successful in making that happen for over 26 years!

David Williams, Robert Kane, Mark Stevens, Mark Burger and Craig Cole taking a much needed break at this year’s WMS.

As you can imagine, with his diverse talents, and commitment to magic, we are honored to have Craig on our team.

When Craig isn’t playing with magic, performing at shows or working in his contracting business (yet another hat he wears), he enjoys downtime with his wonderful wife Linda (who is like the best cook in the world), and the companionship of his two best friends – two dogs named,

Our clients frequently tell us that one of the reasons they are loyal to SME, is due to the family atmosphere, and being that most of our staff have been with us for 20 years, they (in addition to myself, my father, sister and mother) are part of our family.

SME Sales Staff

The next time you are at the World Magic Seminar – please go up and introduce yourself to a fellow magi and a personal friend of mine – Craig Cole.