Selling The Show – Sean Taylor – Book


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Product Description

Thumbs Up from our own Sean Reida!  I have read a lot of similar books but when Sean sent us a sample, I knew for sure that I wanted a copy of this book. I think you will be impressed.  I have performed magic for 40 years and worked at Stevens Magic for 20!  This is absolutely worth every penny! 

The phone rings; it’s a potential client. What do you do? How do you handle it?  What else could you do to make sure that you secure the gig, get paid the maximium fee and ensure the best possible conditions to allow you to give the best performance you can?

At the heart of this book is the basic system known as the Sales Show.  This 7 step process walks you through the sale, just as if it were a show.  There’s the opening, the middle and closer.  It’s all there and in a language familiar to you as an entertainer.

Selling the Show is a unique book. It tackles an area of business each and every magician will be faced with frequently during their careers, maybe every day, yet an area which has gone virtually without any kind of formal coverage in published works.

Sean Taylor has been fortunate to have had parallel careers. He was trained in selling and went on to consult to all manner of companies on the recruitment, development and trainign of sales forces large and small. He has trained sales people, consultants and magicians in both face to face selling and phone selling.

Sean has often lectured on the magician/client relationship, coveing all manner of techniques and practices to improve business. These lectures are hard hitting, controvsersial and direct. he does not hold back and the success he had enjoyed in these sessions, combined with the feedback from professionals in all magic genres has encouraged him to finally release the material in this book.

This is a very personal book, an aggresive book and book of truths and dispelled myths. The techniques though are not aggressive, rather they require precision, thought, planning and a change of attitude. If you are open to a change in mindset, following the steps in this book will allow you to understand what clients really want. This will ensure your business improves. There is no filler here, just solid business techniques honed over more than 30 years.


  • Introduction
  • Fundamentals of Marketing
  • Three Key Marketing Tasks
  • Fundamentals of Selling
  • The Sales Show
  • The Face to Face Meeting
  • Failure and how to deal with it
  • The Hierarchy of Likely Success
  • Say No and Save the Show
  • The Specialists
  • Dealing with Agents
  • Charity Show
  • Summary
  • Sean’s Top Ten Tips

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