The Busch Factor provides a fresh and compelling look at how mentalists can build connection and intimacy with their participants so that they can heighten the impact their presentations have. This is achieved by eliciting and developing what Busch calls the ‘hypnotic relationship’. It is a passionate and in places poignant examination of issues that mystery performers should in my opinion be aware of and examine. However this is not just a book of theory. It is very much about practical applications and has over 20 effects to get your creative juices flowing. Although stage hypnotists will benefit from reading TBF it is very much a book for mentalists. As Busch makes clear the hypnotic relationship is genuine mentalism.